Photographers case study

July 29, 2026

$4,200/mo from a single preset pack — built, branded, and launched in 3 weeks.

From 60K followers to $4,200/month — a wedding photographer's Lightroom launch

See the results← Back to all drops
BEFORE
60K Instagram followers. Zero products. Constant DM replies.
A wedding photographer in her third year of business, with an Instagram following that had quietly grown past 60K through reels of her edits. She'd been asked about her color grade almost weekly for two years.
  • No time to build a preset pack between wedding seasons — every free weekend went to editing client galleries.
  • Posts about her color grade got saved, but the actual 'where do I buy it?' question lived in DMs she didn't have time to answer.
  • When she tried a Gumroad preset pack herself, the design looked generic, the copy read like everyone else's, and she killed it after 11 sales.
AFTER
A flagship 'Coastal Light' preset pack — branded, launched, and selling on day one.
  • A 24-preset 'Coastal Light' Lightroom pack (desktop + mobile variants), tuned to her exact editing style with two custom warm-tone brushes.
  • Branded cover design and mockups — a mood board of her own wedding work, a logo treatment she could reuse across future drops.
  • A mobile-first sales page built around her specific audience (weekend wedding photographers chasing soft, filmic light), with email capture and a $39 / $79 / $149 tiered bundle.
  • A 3-week launch sequence: warm-up posts to her engaged followers, a 'free mini-pack' opt-in, an open-cart email, and a follow-up nudge.

She owns every file. The preset bundle, the cover, the sales page, the email copy — all hers to rebrand, repackage, or move to a different storefront at any time.

The numbers

Key results

$4,200

first-month revenue

from a single preset pack, sold to her existing Instagram following with no ad spend

3 weeks

intake → launch

from kickoff call to first sale, delivered while she shot two weddings

412

bundles sold

across all three tiers in the first 30 days, with the $79 mid-tier taking 58% of orders

100%

of revenue retained

Stripe processing only — no platform percentage taken by CreatorVault Drops

Your drop could be next.

See the tiers, the deliverables, and the timeline for your segment. You'll know whether the studio is a fit before you ever pick up the phone.

See the photographer launch process →← See more shipped drops